For a single unforgettable evening, Rosé Mansion was magically transformed into the vibrant "Boohoo Mansion." Taking over the sprawling 32,000 sq. ft. space in Midtown Manhattan, the renowned fast fashion brand orchestrated an electrifying end of fashion week celebration. Seamlessly integrating the distinctive Rosé Mansion rooms and experiences, Boohoo infused its signature style by adorning mannequins with the season's latest trends, featuring branded inflatable accessories, and incorporating eye-catching signage.

Attendees, numbering in the hundreds, were treated to the ultimate Boohoo Mansion experience. They enjoyed unrestricted access to each room, exploring at their leisure and revisiting captivating photo-op activations, along with an open Rosé bar and ice cream.

A highlight of the evening was the live performance by Ashlee Simpson and Evan Ross within the main bar area. Simpson took the stage with an array of her hits from the early 2000s before inviting her husband, Ross, to join her for a rendition of their song, ‘Toxic.’

Among the distinguished guests at the “Boohoo Mansion” affair were influencers such as Justine Skye, Martha Hunt, and Delilah Belle Hamlin.

In this engaging activation, my role encompassed receiving and evaluating the initial request, followed by skillfully negotiating and finalizing the event contract with Boohoo’s team.