On behalf of a nonprofit energy client, I strategized, built and activated various ad creatives across LinkedIn and Twitter.

After a false charity donation story began circulating for one of our top tier talent clients, alongside my team, I dug into social media and press analytics to determine where the misinformation originated from and how far the story had traveled. 

Leading my social strategy team, we grew an ownable LinkedIn presence and engaged following for the CEO of a top technology advisement firm and his organization to drive thought leadership, credibility and differentiation in the industry. 

With the popularity of roller skating increasing during the pandemic, 180NY led a Reddi-wip sponsor activation at an outdoor roller skating rink on a Saturday at Prospect Park in Brooklyn, NY.

Eager to diversify engagement across digital communities, 180NY’s CPG food client, Conagra, decided to the focus shifted to influencer collaboration for Slim Jim. Departing from traditional contrived endorsements, we aimed to seamlessly integrate Slim Jim into influencer content without disrupting their creative process.

For a single unforgettable evening, Rosé Mansion was magically transformed into the vibrant "Boohoo Mansion." Taking over the sprawling 32,000 sq. ft. space in Midtown Manhattan, the renowned fast fashion brand orchestrated an electrifying end of fashion week celebration.

Future Duchess, Meghan Markle, has been wearing different pieces from Canadian jewelry band, Maison Birks, at nearly every royal appearance in the United Kingdom over the last few months since announcing her engagement to Prince Harry.

Lucky Lakha a.k.a. @iamwigglebums was featured in OpenTable and Bark's Dining with Dogs campaign.

As a consultant with New York City-based agency, Dozen Digital, my main responsibility was to develop a social media strategy, ad recommendations and basic content creation guidelines for their client, Elite Body Sculpture. I was also tasked with finding a Chicago-based Instagram influencer with over 100,000 followers that was interested in sharing publicly on their account an AirSculpt liposuction procedure. 

I went on-camera on behalf of RealClearLife to talk to (and drink with) Southern Wicked Lemonade!

To bring awareness and open the conversation about our over indulgences with food during the holidays, Weight Watchers launched their #SeasonsEatings campaign and utilized influencers for promotion.

At the Fashion Rocks TV show which was live on CBS from Brooklyn’s Barclays Center during New York Fashion Week, Verizon sponsored a backstage livestream. The livestream featured a host, various members of talent from the show or in attendance, a DJ, and the #SocialImprint activation. Using social fan conversation during the show, a custom piece of fabric was printed. Designer Christian Siriano designed two custom pieces from this fabric and they were auctioned off a few weeks after Fashion Rocks with proceeds benefitting Dress for Success. 

On the evening of the Fashion Rocks television broadcast and the day following, #FashionRocks trended organically on Twitter and Facebook.

To increase the buzz and encourage tune-in, fans were encouraged to vote on their favorite beauty look and share their pick through social media using the hashtag #RockTheLook. The winning look was revealed live during the Fashion Rocks broadcast.

To celebrate MTV News’ social media milestone, I helped produce this short video for MTV News' Facebook page starring my dog, Lucky.

I had the privilege of traveling to Belgium to cover the world renown music festival Tomorrowland on behalf of MTV. I interviewed world famous DJs and created social media content for MTV, MTV News and MTV Clubland.

Along with other expert members of the MTV News team, I discussed the top two moments of the Golden Globes that trended on social media. 

Makeup artist Lisa Sim used me as her model for a couple how-to makeup tutorial videos for WatchMojo.

I spoke with Australian music producer DCUP on behalf of WRG Magazine while he was traveling through Canada on a North American tour.