Leading my social strategy team, we grew an ownable LinkedIn presence and engaged following for the CEO of a top technology advisement firm and his organization to drive thought leadership, credibility and differentiation in the industry.

An in-depth and competitive audit uncovered actionable insights used to shape new content themes and discussion topics for both the organization and CEO’s LinkedIn channels. Additionally, we refined the CEO’s voice and tone to impact audience perception. This allowed him to share his unique point of view and industry expertise in more engaging ways to attract prospective clients, partners and talent.

This led to:

250% increase in post frequency
5% engagement rate (vs. .04% benchmark)
1.1M new impressions
1000+ new followers in 5 months